Creative (Relational) Tourism - How people co-create places
Reimagining Cultural Tourism Co-creating Socially Embedded Futures - Keynote for the Un Tourism ETP

Research Publication on Creative Tourism + Sustainable + Regenerative Tourism
Qu, M. (2026). Revitalization at a Price? Intermittent Art Festivals on Peripheral Archipelagos. Journal of Marine and Island Cultures, 15(1), 1–23. https://doi.org/10.21463/jmic.2026.15.1.07
Qu, M., McCormick, A. D., & Funck, C. (2026). Community resourcefulness and partnerships in rural tourism, In Scheyvens, R., & Cheer, J. M. (Eds.). Tourism and partnerships for the SDGs. Routledge 1-20
Qu, M., Yamamura, T., & Jang, K. (2026). Art and pop culture tourism as creative dialogue for rural revitalization. Wakayama Tourism Review, 7, 12–15. https://doi.org/10.19002/0002007308
Gao, X., Ueda, H., Qu, M., Li, G., Li, X., & Xu, M. (2025). Reimagining tourism pedestrian street aesthetics through machine learning: Understanding the role of spatial form based on a case study in Luoyang, China. Frontiers of Architectural Research. https://doi.org/10.1016/j.foar.2025.06.001
Qu, M. (2024). Regenerative art tourism for creative revitalisation in peripheral communities. In Duxbury, N,. Rahim, S,. Silva, S,. Castro, T, V. (Eds.), Creative Tourism, Regenerative Development, and Destination Resilience, 87-100.
Sun, A., Chen, L., Yoshida, K., & Qu, M. (2023). Spatial Patterns and Determinants of Bed and Breakfasts in the All-for-One Tourism Demonstration Area of China: A Perspective on Urban–Rural Differences. Land, 12(9), 1720. https://doi.org/10.3390/land12091720
Qu, M., McCormick, A. D., & Funck, C. (2022). Community resourcefulness and partnerships in rural tourism, Journal of Sustainable Tourism 30 (10), 2371-2390, special issue of partnership and SDGs, DOI: 10.1080/09669582.2020.1849233
Qu, M., Cheer, J. M. (2021). Community art festivals and sustainable rural revitalisation. Journal of Sustainable Tourism (special issue of event and sustainability), 29(11-12), 1756-1775. DOI: 10.1080/09669582.2020.1856858
Interviewed by Dr. Mike Duignan (InsideEvents on 'Use of Events for Social Revitalisation')
Media Coverage: Intermittent Festivals, Art Tourism, and the Price of Rural Revitalization
My recent research on intermittent art festivals and island tourism has been featured by Phys.org and Hiroshima University URA. Drawing on Japan’s Setouchi Triennale, the study examines how periodic triennial tourism can contribute to island revitalization, while highlighting the delicate balance between over- and under-tourism and the limits imposed by local capacity.
Related links:
https://phys.org/news/2026-07-art-festivals-revive-island-communities.html
https://www.hiroshima-u.ac.jp/en/news/99075
Related Research Articles:
Qu, M. (2026). Revitalization at a Price? Intermittent Art Festivals on Peripheral Archipelagos. Journal of Marine and Island Cultures, 15(1), 1–23. https://doi.org/10.21463/jmic.2026.15.1.07
Dr. Mo's Tourism Online Forum Series
Dr. Mo's Tourism Online Forum Series


TOFS 56 - Dr. Greg Richards Cultural tourism and community in rural Europe

TOFS46 Dr. Seul Ki Lee - History and Development of the City of Seoul

TOFS 44 Dr. Husna Zainal Abidin - Unlocking Japan’s Potential in Muslim-Friendly Tourism

TOFS 62 - Dr. Lin Chen Spatial Patterns and Determinants of Bed and Breakfasts in Rural China

TOFS 60 Dr. Menelaos Gkartzios - Researching the Rural: Languages and Knowledge Production

TOFS36 Dr. Timo Thelen - Place-making in contents tourism: the impacts on rural communities in Japan

TOFS 57 - Dr. Mohamed Elbarbary - The Dynamics of Street Art (Murals) as Tourist Attractions

TOFS47 - Dr. Tsuyoshi KIGAWA Tourism Documentary: Unveiling the Potential of Regional Areas

